the digital is kid stuff

My first book, The Digital Is Kid Stuff: Making Creative Laborers for a Precarious Economy, was published by University of Minnesota Press in December 2021.

The Digital Is Kid Stuff received the 2022 Best First Book Prize from the Cultural Studies Association.

publisher description

How popular debates about the so-called digital generation mediate anxieties about labor and life in twenty-first-century America

"The children are our future" goes the adage, a proclamation that simultaneously declares both anxiety as well as hope about youth as the next generation. In The Digital Is Kid Stuff, Josef Nguyen interrogates this ambivalence within discussions about today's "digital generation" and the future of creativity, an ambivalence that toggles between the techno-pessimism that warns against the harm to children of too much screen time and a techno-utopianism that foresees these "digital natives" leading the way to innovation, economic growth, increased democratization, and national prosperity.

Nguyen engages cultural histories of childhood, youth, and creativity through chapters that are each anchored to a particular digital media object or practice. Nguyen narrates the developmental arc of a future creative laborer: from a young kid playing the island fictions of Minecraft, to an older child learning do-it-yourself skills while reading Make magazine, to a teenager posting selfies on Instagram, to a young adult creative laborer imagining technological innovations using design fiction.

Focusing on the constructions and valorizations of creativity, entrepreneurialism, and technological savvy, Nguyen argues that contemporary culture operates to assuage profound anxieties about—and to defuse valid critiques of—both emerging digital technologies and the precarity of employment for "creative laborers" in twenty-first-century neoliberal America.

table of contents

Introduction: What We Are to Make of Creative Digital Youth

  1. Minecraft and the Building Blocks of Creative Individuality
  2. Make Magazine and the Responsible Risks of DIY Innovation
  3. Instagram and the Creative Filtering of Authentic Selves
  4. Design Fiction and the Imagination of Technological Futures

Conclusion

book reviews

Journal of Children and Media

Journal of Media Literacy Education

Critical Studies in Mass Communication

podcast features

In Conversation with Carly Kocurek and Patrick LeMieux on University of Minnesota Press Podcast Episode 36


Interviewed by Cathy Hannabach on Imagine Otherwise Podcast Episode 145


Reviewed on Game Studies Study Buddies Podcast Episode 64